Perhaps one of the most frequent criticisms of utilitarianism is the fact that utilitarians tend to be inconsistent. Naturally, we would mention that consistency has no inherent value, but I think it is necessary for utilitarians to grow beyond simple cost-benefit calculations and seek to include considerations such as "am I being consistent?"
I'm sure we are all aware that hypocrisy and all sorts of other seemingly inconsistent actions that could be motivated by utilitarian concerns have costs themselves. Perhaps this inconsistency could cause others to become cynical and lose trust in you and the world, reducing social capital as well as your future effectiveness.
Additionally, because of the nature of human beings, the means have a way of becoming confused for the ends as they become routinized.
I am reminded of Marxists who in trying to create a classless, stateless, and directly democratic world decided they needed a "temporary" dictatorship of the proletariat. Considering the authoritarian structure of the Bolshevik party and other Marxist political parties, it should be rather obvious in hindsight why Stalin rose up.
Thus, to reinforce the norms which you would like to see, you must actually practice them to the best of your ability. As Gandhi would say, "Be the change you want to see in the world."
On the other hand, consistency is an impossible goal, and perhaps not even a desirable one, but I do think that all else being equal it matters. This is one of the many delicate balancing acts of the human condition.
I'm sure we are all aware that hypocrisy and all sorts of other seemingly inconsistent actions that could be motivated by utilitarian concerns have costs themselves. Perhaps this inconsistency could cause others to become cynical and lose trust in you and the world, reducing social capital as well as your future effectiveness.
Additionally, because of the nature of human beings, the means have a way of becoming confused for the ends as they become routinized.
I am reminded of Marxists who in trying to create a classless, stateless, and directly democratic world decided they needed a "temporary" dictatorship of the proletariat. Considering the authoritarian structure of the Bolshevik party and other Marxist political parties, it should be rather obvious in hindsight why Stalin rose up.
Thus, to reinforce the norms which you would like to see, you must actually practice them to the best of your ability. As Gandhi would say, "Be the change you want to see in the world."
On the other hand, consistency is an impossible goal, and perhaps not even a desirable one, but I do think that all else being equal it matters. This is one of the many delicate balancing acts of the human condition.