A while ago I announced a project to create a "utilitarian landing page", with the purpose of recruiting the natural utilitarians out there who are still unconnected to the movement. The page is now nearly complete. However, we still lack an adequate image to use below the heading. Our original goal was to use this "philographic", but although we got permission from the owner to use it on our page, we were not authorized to modify the image in any way. Since the dimensions of the philographic are such that we cannot fit it as it stands on the space we have allotted for the image, we are now looking for some other alternative. Can you think of a suitable image that we could use? The image needs to be roughly 1000 pixels in length and 200 pixels in heigh, similar to a Facebook "cover image". Thanks!

Hi Pablo,

Is it going to be a landing page for utilitarianism, for effective altruism, or for both?

It's going to be a landing page for utilitarianism. One of the goals is to persuade utilitarians to become effective altruists.

I wouldn't use the word "people" in the description, as the linked image does. Not all sentient beings can necessarily be described as people.

Come to that 'greatest happiness for the greatest number' has always been a clunky phrase. 'Promoting happiness' seems more elegant and more accurate.

Also (probably less importantly), it sounds a bit moral realist at the moment, with phrases like 'moral worth' and 'humans should', which don't really represent the full spectrum of utilitarians. Can you make it sound less normative?

I think promoting human flourishing or human wellbeing is a suitable HU/PU/DU compromise.